1. Introduction

KRUSHNA ENTERPRISES values your privacy. This Privacy Policy explains how we collect, use, store, process, and protect personal information when you interact with us via our website, WhatsApp Official API, RCS messaging, phone calls, or other communication channels.

This policy complies with:

  • Information Technology Act, 2000
  • IT (Reasonable Security Practices and Procedures) Rules
  • Applicable Indian data protection regulations
  • Meta & Google messaging compliance standards

2. Information We Collect

a) Personal Information

  • Name
  • Phone number
  • Email address
  • Billing details
  • Delivery address

b) Device Information

  • IP address
  • Device type
  • Browser type
  • Operating system

c) Message Data

  • WhatsApp messages
  • RCS conversations
  • Customer support interactions
  • Order-related communications

d) Cookies & Tracking Data

If website-based:

  • Session cookies
  • Analytics cookies
  • Usage logs

3. Purpose of Data Collection

We collect information to:

  • Provide requested services
  • Process orders
  • Respond to inquiries
  • Send order updates
  • Provide customer support
  • Improve service quality
  • Comply with legal obligations

4. Consent for WhatsApp & RCS Data Processing

By initiating contact or opting-in:

  • You consent to receive communications.
  • You agree messages may be processed via Meta or Google infrastructure.
  • You understand that standard platform privacy policies also apply.

We only send messages based on user consent or legitimate business interest.


5. Legal Basis for Processing

We process data under:

  • User consent
  • Contractual necessity
  • Legal compliance
  • Legitimate business interest

6. How We Use Collected Data

KRUSHNA ENTERPRISES uses collected data to:

  • Confirm transactions
  • Deliver services
  • Maintain customer records
  • Send service updates
  • Improve messaging efficiency
  • Ensure compliance with Meta & RCS guidelines

We do not sell personal data.


7. Data Retention & Deletion

We retain data:

  • As long as required for service delivery
  • As required by tax and legal regulations
  • For dispute resolution

Users may request deletion by contacting us. Certain data may be retained for compliance purposes.


8. Data Sharing with Third Parties

We may share data with:

  • Meta Platforms (WhatsApp API)
  • Google (RCS messaging)
  • Telecom operators
  • Payment gateways
  • Legal authorities (when required)

All sharing is limited to necessary business purposes.


9. Security Measures & Encryption

We implement:

  • Access controls
  • Secure communication channels
  • Encrypted messaging (end-to-end where supported)
  • Limited data access to authorized personnel

However, no online system guarantees absolute security.


10. Cookies & Tracking Technologies

If website-based tracking is used:

  • Cookies enhance user experience.
  • Users may disable cookies via browser settings.
  • Disabling cookies may affect functionality.

11. Data Transfer & Storage (India-Based)

Primary data storage and operations are based in India.

However, messaging through Meta and Google may involve cross-border processing as per their global infrastructure.

By using our Services, you consent to such processing.


12. User Rights

You have the right to:

  • Access your data
  • Request correction
  • Request deletion (subject to legal limitations)
  • Withdraw consent
  • Raise complaints

Requests may be made via email.


13. Policy for Children

Our Services are not intended for individuals under 18 years of age.

We do not knowingly collect data from minors.


14. Updates to Privacy Policy

We may update this Privacy Policy periodically.

Revisions will be posted with updated dates. Continued use of Services indicates acceptance.


15. Governing Law (India)

This Privacy Policy shall be governed by the laws of India.

Disputes shall fall under jurisdiction of courts in Maharashtra.


16. Contact Information

For privacy-related concerns:

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